Now booking for Summer & Fall 2024! 

It's all about

Strategic websites for swamped business owners

The Upstream Digital philosophy: your website shouldn’t be holding you back from growing your business and making more money.

As a small business owner, you’ve got books to balance, staff to hire, and maybe even a plumbing issue to fix. When you finally get a moment to look at your website, it’s 10 pm and you’re exhausted. You know you need help, but that’s just another item for the to-do list.

You’re in the right place if you’re ready for websites that work FOR you, not the other way around.

With an easy-to-use, strategic, and beautiful website, you can rest assured that your best marketing tool is on-point and taken care of.

Say hello to

Your partner in all things digital

I’m Courtney, and I’m a website designer working with small business owners who are ready to overcome the overwhelm of maintaining their business website. I created Upstream Digital to help small business owners consolidate their marketing efforts so they can save time AND make more money.

With an MBA in product and service marketing and over 10 years of professional experience, I’ve worked with clients in industries from gardening and florists to non-profit social enterprises and everything in between.

Courtney Apps in a zoom meeting with Upstream Digital sign in background

Core values


When you work with me, you get someone competent, skilled, and dependable.


You get work that is well-researched, unique, and visually stunning.


Let’s be real humans working together! You’ll get a genuine and upfront project partner.

Meet your website designer

Courtney Apps smiling on a path wearing grey jacket


What I love the Most

There’s nothing better than spending time cuddled up with my cat, Allie. When she allows it, of course. 


Favorite Food

I have a massive sweet tooth, so I am always on the hunt for my next dessert fix. Cakes, cookies, pies, you name it, I’m down.


My Guilty Pleasure

I am ashamed to say that I have a soft spot for reality TV. Especially anything with romance… any fellow Love is Blind fans?


what I do for fun

It’s always fun to check out some baking at a local patisserie (see sweet tooth above). Still looking for the perfect croissant!

Ready to get started?

When it’s time for your website to pull its weight in your business, instead of lounging around all day…