Genevieve is a university professor who does things a bit differently, which is why her site is called “An Unusual Academic”. Her research centres around sex worker rights and is very original in its use of comic-style illustrations to explain these complex ideas. She needed a new brand and website to capture her personality and breathe life into her important research. The result is a custom-designed brand reflected in her WordPress website, built with Elementor. The website highlights her unique work and is anything but “stuffy”.