Genevieve Fuji Johnson

Brief:

Genevieve is a university professor who does things a bit differently, which is why her site is called “An Unusual Academic”. Her research centres around sex worker rights and is very original in its use of comic-style illustrations to explain these complex ideas. She needed a new brand and website to capture her personality and breathe life into her important research. The result is a custom-designed brand reflected in her WordPress website, built with Elementor. The website highlights her unique work and is anything but “stuffy”.

Please note: live site may differ from final design.

timeline:

8 Weeks

type:

Custom web design, SEO

design direction:

Graphic novel inspired

Colour palette

Charm

Pastel Pink

Onyx

Smokestack

Objectives

Personal brand

Create an ‘unstuffy’ online presence via website and brand.

Promotion

Publicize the launch of an upcoming book.

Social change

Generate donations to supported organizations.

Project gallery

Client love

I really appreciated how Courtney listened to me and was responsive to my ideas and the look and feel I was going for. I also really loved that she took initiative, kept in touch, kept the process moving along without pressuring me, and got stuff done! It was such a pleasure, Courtney!

– Genevieve Fuji Johnson