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North Shore Community Foundation

Brief:

The North Shore Community Foundation (NSCF) was established in 1987 and has since granted over $1.5 million to deserving charities and community organizations. The NSCF was looking for help engaging their audience on Instagram and Facebook. We implemented a strategy that included highlighting community work, grant recipients, and appreciating the beauty of the North Shore. In just two months, we increased reach by 19% and added over 300 new followers. 

timeline:

Monthly

type:

Social media

Voice:

Neighbourly, lively

Colour palette

Sushi

Violet

Swell

Wine Berry

Objectives

Engagement

Use storytelling to build community engagement

VIDEO

Leverage Instagram stories, reels, and longer form video.

Events

Promote annual golf tournament and grant ceremony.

Project gallery

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