Urban Repurpose

Brief:

Urban Repurpose is a not-for-profit social enterprise aiming to keep valuable products from going to waste. As part of the growing circular economy, they help their customers and community by helping to repurpose and reuse furnishings and fixtures, hardware, homewares and much more. Urban Repurpose was looking for help with their social media presence to build awareness, reach new markets, and increase in-store revenue. In the first month, total reach increased by 47% and total engagements jumped by 22%.

timeline:

3 months

type:

Social media

Voice:

Savvy, inquisitive

Colour palette

Sailboat

Stained Glass

Rainy Gray

Objectives

Revenue

Increase the amount spent per day and per transaction.

Awareness

Increase customer counts and attract new market segments.

Consistency

Establish regular communication with target market.